# CEG Consult

> CEG Consult helps B2B SaaS companies (€3M ARR and above) build, repair, and scale partner programs to achieve Capital Efficient Growth. It is run by Martin Scholz, one of Europe's leading B2B SaaS partnerships advisors, based in Berlin with 20+ years of GTM experience.

CEG Consult serves founders, CROs, VPs of Sales, and partnership professionals across Europe. The core thesis is that ecosystem-led and partner-supported GTM motions reduce CAC, improve CLTV, and create durable revenue growth — when built correctly and at the right stage.

## Frameworks

The **CEG Framework (Capital Efficient Growth)** answers Why, When, and How to integrate partnerships into a GTM motion. It helps revenue leaders assess whether partnerships are the right lever at their current stage, which partner types to prioritise, and how to sequence the build to avoid the typical 12–24 month trial-and-error phase.

The **CEG Partner Strategy Framework** is used in the Assessment service. Derived from the PXP Framework (pxpconsult.com) and PartnerStandard (partnerstandard.com), it drives a three-step Partner-Market-Fit analysis that surfaces gaps, opportunities, and a clear action plan for existing or nascent partner initiatives.

## Services

- [Assessment](https://ceg-consult.com/assessment/): A workshop-format engagement (€3,900 net, in-person or virtual) that analyses a company's current partner initiatives using the CEG Partner Strategy Framework. Delivers a Partner-Market-Fit analysis with identified opportunities, discovered gaps, and a prioritised action plan.
- [Advisory](https://ceg-consult.com/advisory/): A monthly retainer (from €2,000/month net, no long-term commitment) providing on-demand consulting hours. Topics include partner strategy, partner recruiting, program development, tiering, internationalization, KPI and budget definition, partner-RevOps alignment, PRM/CRM setup, and interdepartmental alignment.

## Academy

Europe's leading partnership training institute since 2022.

- [Partner Manager Certification](https://ceg-consult.com/academy/partner-manager-certification/): Interactive full-day workshop (€599–699/person) covering the full partner lifecycle — IPP, partner qualification, tiering, recruitment, onboarding, enablement, and offboarding. Held in Berlin, Ghent, and virtually.
- [Partnerships for GTM Leaders](https://ceg-consult.com/academy/partnerships-for-gtm-leaders/): A 2.5-hour virtual workshop (€199–249/person) for founders and revenue leaders. Applies the CEG Framework to answer whether, when, and how to build partnerships into a GTM motion.
- [Academy overview](https://ceg-consult.com/academy/): Upcoming dates, past participants, and full curriculum details.

## Media

- [Podcast appearances](https://ceg-consult.com/podcasts/): 14+ podcast episodes in English and German covering B2B SaaS partnership strategy, capital-efficient growth, and ecosystem-led GTM — including The Partner Channel Podcast (Allbound), Find My Catalyst, ARRtist on Air, Force & Friction, and more.

## About

Martin Scholz is one of Europe's leading advisors on partnership-led growth for B2B SaaS companies. He has worked with 20+ companies including Staffbase, Pleo, Aircall, Leapsome, SoSafe, Mollie, TalonOne, Teamtailor, Cloudtalk, Qonto, and Canva. He holds certifications in Revenue Architecture (Winning by Design), Partner Co-Selling Leadership, and CRO Strategy (Pavilion).

- Book a 30-minute call: https://cal.com/scholz/30min
- LinkedIn: https://linkedin.com/in/martinscholz1975/
- Email: info@ceg-consult.com

## Optional

- [Imprint](https://ceg-consult.com/imprint/): Legal disclosure required under German law.

## Excluded

The following pages contain no substantive content relevant to understanding CEG Consult and should be skipped:

- https://ceg-consult.com/privacypolicy/
- https://ceg-consult.com/cookie-policy-eu/
- https://ceg-consult.com/certificates/
- https://ceg-consult.com/preregister/