An independent expert assessment for B2B SaaS leaders who’ve invested in partnerships, and aren’t seeing the results they expected.
Sound familiar? Here’s how the Assessment helps you identify where you are, and where you need to go.
Partners signed, none active. You’ve signed a lot of partners, but only a handful produce anything. The rest have gone quiet.
You know why they’re quiet. Whether it’s the strategy, the partner type or the way you work with them, and which partners are worth your time.
Activity without results. Your partner manager is busy with meetings, onboarding and events, but nothing commercial is moving. Normal or a problem?
You know what good looks like. A real benchmark for your stage, so you can hold your team accountable against it.
The rest of the company isn’t buying in. Sales doesn’t co-sell, Product ignores partner requests. It feels like a culture problem, but you’re not sure.
You know what to change first. Where the gaps really are, who needs to be in the room, and what to fix before asking for more buy-in.
Your partner hire keeps asking for more. More time, budget, headcount. You don’t know if they’re right or making excuses.
The circular conversations stop. You can tell a legitimate resource request from an excuse, and make the call.
The board asked about your partnership ROI. You don’t know what to say.
You know exactly what to say. You walk into your next board meeting with a clear view of where the initiative stands and what happens next.
You go from flying blind to being back in charge of that part of your GTM, with clarity, a clear path and the confidence to act on it.
Not started yet? The Assessment also works if you’re about to launch partnerships and want to kick it off right, with a clear strategy, the right first hire and realistic expectations, rather than spending 18 months finding out what didn’t work.
10+ days before the workshop
You receive a preparation list with the materials that help Martin understand your specific terrain: your GTM strategy, ICP, partner contracts, pipeline data. What exists gets reviewed. What doesn’t exist yet is itself a signal about where your programme stands.
Half day, in-person or virtual
A focused working session with your GTM leadership team, typically CEO or CRO, Head of Sales, Head of Partnerships and Partnership Manager. Not a lecture: a structured deep-dive into your specific challenges. The session establishes what good looks like: how successful companies approach partnerships, what benchmarks to use, what needs to be in place. Then the CEG Partner Strategy Framework is applied to validate your foundations, surface gaps and opportunities, and define the steps toward Partner-Market-Fit.
End of session, written summary on request
A clear, honest picture of where your initiative stands: the gaps, the opportunities, and a concrete set of next steps with a shared understanding of how to execute them. If continuing to work together makes sense, for example as a sparring partner, advisor or support with specific deliverables, that conversation happens here.
The Assessment is built for CROs, CEOs and founders at B2B SaaS companies (typically Series A and beyond, with 3M+ ARR) who have invested in partnerships and aren’t seeing the results they expected.
Also relevant for Heads of Partnerships and partner managers who want an honest outside perspective and a clearer path forward.
Format
Half-day workshop, in-person or virtual
Participants
CEO / CRO, Head of Sales, Head of Partnerships, Partnership Manager (RevOps and Marketing optional)
Preparation
10+ days prior, based on materials you provide
Price
3.900 € (excl. VAT)
Invest 30 minutes for an honest conversation about where you are and whether this makes sense.
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